On October 12, 2012, American social psychologist Amy Cuddy hosted a TED Talk regarding the importance of body language and how it molds us as individuals. Throughout her talk, Ms. Cuddy uses different pictures of world leaders and business professionals engaging in social interactions, pointing out what they are and aren’t doing; as well as what the body language is saying.
This is an important TED Talk for any public relations specialist to watch because it explains how to present yourself in a confident manner. The worst thing a public relations specialist can do is look like they don’t even believe what they are saying. Our clients seek individuals who can come across strong, assertive, and confident; therefore it is important to listen to Ms. Cuddy’s advice on how-to carry yourself in that manner in a professional setting as our clients representative.
Understanding how body language works is the first step to being able to control it, using it to your advantage in any situation. Learn more about Body Language Do’s and Don’ts from Good Manners.