Oxford, England (September, 2010) – Steven Johnson, a popular American science author and media theorists provides this enlightening journey through the brain’s process of creating new ideas. Many people think these original ideas come from a spontaneous “eureka” moment, however Johnson uses the period of enlightenment in England to explain that the brain functions like a network.
Johnson states that “we take ideas from other people, from people we’ve learned from, from people we run into in the coffee shop, and we stitch them together into new forms and we create something new.” In realizing this, Johnson believes “we have to change some of our models of what innovation and deep thinking really looks like.”
Johnson cements his logic by using examples of the stories behind some of the world’s most prominent inventions. Through this speech the science author hopes to provide a new approach to drafting new ideas. To understand more about the process your brain goes through in creating ideas check out Johnson’s book on the content he discusses in this talk.