It is very important for nonprofit organizations to have a functional Facebook page. It can make the big difference in the amount of funds and awareness brought to your organizations. Here are the five tips to take into consideration for your next post.
Tip 1- Use Videos
The use of quick, concise, and entertaining video content, has become a big part of social media today. It is very important for nonprofit organizations to use videos because it allows the current and potential donors to get a better look of what’s actually going on.
Tip 2- Show Transparency
Showing transparency would include posts of behind the scenes and more personal posts about the employees and work done by the organization. Using this tactic helps because it gives donors a sense of comfort because they know what’s going on.
Tip 3- Celebrate Milestones
Although this seems like an easy and non-important action to do, it is very important because it lets your donors know that their money is working. If you can show that their money is actually working, it will motivate them to contribute more to the cause.
Tip 4- Donation Sign Up Link
This is a big part to growing donations. If you link your page to donate on videos and pictures being posted, it promotes Facebook users to that second go donate. You don’t want people to want to donate and have the feeling they will do it later, but never follow through.
Tip 5- Giveaways
Giveaways can be very helpful because you are giving people something for their money. It also promotes people to visit your page, while giving them a sense that they are part of your organization and community.
As a typical American, we tend to think of ourselves as Social Media experts. However, controlling your personal page differs from running an organizations page. While a personal social media page will be generated on showing your everyday life, Non-Profit Organizations are planning to spread the word about there cause and promote events that will support them.
Tip #1: Formatting Page
When you format the page of your inspired organization, you must make sure of three things. Clean, Concise and Coherent. Clean pages will always get second looks. It will gain traffic to visit the page multiple times. When your page has a clean visual, it often makes the site look more trustworthy and reliable. Now Concise, people often think you need multiple aspects that pop up gaining attention, but you’d be wrong. Our generation reads less when there is more content. You must have a simple short but motivating bio to gain credibility from the viewer. Pictures will add to your page as quick visuals, but make sure you only have a few, making the viewer want to search around your page for more. Coherence is extremely important to formatting a non-profit page. Being coherent on all social media platforms will help the social media user find your page effortlessly. Profile and Cover photos that match will give your non-profit an identity that will continue to build its reputation.
Tip #2: How Much to Post
How many times should you post? We are going to use three of the main social media outlets. Facebook, Twitter and Instagram. Each media is a different depending on its purpose. On Facebook, posting 1-3 times a day is acceptable. The explanation of 1-3 posts on Facebook is due to our society having multiple feeds and potentially missing certain posts. Facebook uses featured stories as headlines and not what is most recent. If you post 1-3 a day, it will most likely sit at the top for all the followers to read. On Twitter, posting 3-5 times a day is acceptable. Twitter is your outlet to post a good amount of content as twitter is a more interactive media source than the other two. On Instagram, posting 1-2 times a day is acceptable. Instagram is pictures, and having too many pictures will draw away interest. Therefore, 1-2 is a reasonable amount.
Tip #3: What to Post
When you learn how much to post, next is what to post. Lets begin with Facebook and Twitter. These two are similar with posting strategies. Almost everything you post on Facebook will also go on twitter, however it is not the other way around, keep that in mind. Things to post on these social media pages include press releases, blogs, events, and organization updates. On Twitter, you should also post interactive tweets to have followers engage in your non-profit. Instagram is posting pictures, flyers for upcoming events as well as pictures of people participating would be quality content.
Tip #4: Introducing Snapchat
Snapchat has been on the rise since its creation in 2012. However, it began as just for personal use with friends and family. Now however, it has a whole new meaning. Snapchat has developed into a perfect tool to get Up-Front views of buisnesses, celebs, teams, colleges and even organizations. Snapchat makes you feel involved when you watch the stories posted from these sources. Snapchat is also very easy to create and promote. Stories posted by organizations will not only educate and advise interest, but also entertain giving a positive vibe to the viewers. Posting on Snapchat would be different each day but some examples are: displaying events, a day at the organization headquarters, interactive contests for “best photo”. Snapchat is your source to get any message you want out there first hand to social media user.
When you take all these steps into account, you will gain control of a strong and efficient Non-profit social media page. Social Media is extremely important in today’s society as has proven to increase interest in all categories.
Have you ever wanted to help a cause but weren’t sure how to pick a charity? It’s important to determine what type of work charities do to benefit their cause and how they use their donations. Here are 3 simple steps to help you choose the right charity to donate to.
1. Find a cause.
The first thing you should do is find a cause or issue you’re passionate about. Whether its human rights, the environment, animal rights, people with disabilities or chronic illnesses, or world hunger, there’s definitely no shortage of causes to support. Figure out what you connect with the most and search for charities that specialize in that particular cause.
2. Review the charity’s website.
Once you’ve found a charity that you may be interested in donating to, carefully review the organization’s website. Find out what their mission is. What specific actions have they taken to fulfill their mission? What tangible results have they gotten? Delivering results is extremely important when it comes to the effectiveness of a charity.
3. Look up the charity on Charity Navigator.
The third and final step is take a look at the charity’s profile on Charity Navigator. Charity Navigator is a website that provides objective reviews of charities and statistics on where their money goes. It’s an extremely useful tool when selecting a charity to donate to. Make sure the charity you’re looking into has a rating of 3 or 4 stars. Also, check the breakdown of expenses. It’s impossible for charities to spend 100% of their expenses on the actual program, but make sure it’s still a relatively high percentage to ensure your money will go toward the cause. Then, check the compensation of the President or CEO and make sure it’s not unusually high. If everything looks good on Charity Navigator, you can be fairly confident the charity is reputable. If the organization doesn’t meet your standards, try browsing through Charity Navigator to find a higher rated charity that supports your cause.
With more than 1.5 million nonprofit organizations in the United States, selecting one to donate to isn’t always simple. These 3 steps should help make the process a little bit easier.
If you want to donate to a charity that benefits children with motor disabilities in the Orlando area, you may be interested in CECO.