As a typical American, we tend to think of ourselves as Social Media experts. However, controlling your personal page differs from running an organizations page. While a personal social media page will be generated on showing your everyday life, Non-Profit Organizations are planning to spread the word about there cause and promote events that will support them.
Tip #1: Formatting Page
When you format the page of your inspired organization, you must make sure of three things. Clean, Concise and Coherent. Clean pages will always get second looks. It will gain traffic to visit the page multiple times. When your page has a clean visual, it often makes the site look more trustworthy and reliable. Now Concise, people often think you need multiple aspects that pop up gaining attention, but you’d be wrong. Our generation reads less when there is more content. You must have a simple short but motivating bio to gain credibility from the viewer. Pictures will add to your page as quick visuals, but make sure you only have a few, making the viewer want to search around your page for more. Coherence is extremely important to formatting a non-profit page. Being coherent on all social media platforms will help the social media user find your page effortlessly. Profile and Cover photos that match will give your non-profit an identity that will continue to build its reputation.
Tip #2: How Much to Post
How many times should you post? We are going to use three of the main social media outlets. Facebook, Twitter and Instagram. Each media is a different depending on its purpose. On Facebook, posting 1-3 times a day is acceptable. The explanation of 1-3 posts on Facebook is due to our society having multiple feeds and potentially missing certain posts. Facebook uses featured stories as headlines and not what is most recent. If you post 1-3 a day, it will most likely sit at the top for all the followers to read. On Twitter, posting 3-5 times a day is acceptable. Twitter is your outlet to post a good amount of content as twitter is a more interactive media source than the other two. On Instagram, posting 1-2 times a day is acceptable. Instagram is pictures, and having too many pictures will draw away interest. Therefore, 1-2 is a reasonable amount.
Tip #3: What to Post
When you learn how much to post, next is what to post. Lets begin with Facebook and Twitter. These two are similar with posting strategies. Almost everything you post on Facebook will also go on twitter, however it is not the other way around, keep that in mind. Things to post on these social media pages include press releases, blogs, events, and organization updates. On Twitter, you should also post interactive tweets to have followers engage in your non-profit. Instagram is posting pictures, flyers for upcoming events as well as pictures of people participating would be quality content.
Tip #4: Introducing Snapchat
Snapchat has been on the rise since its creation in 2012. However, it began as just for personal use with friends and family. Now however, it has a whole new meaning. Snapchat has developed into a perfect tool to get Up-Front views of buisnesses, celebs, teams, colleges and even organizations. Snapchat makes you feel involved when you watch the stories posted from these sources. Snapchat is also very easy to create and promote. Stories posted by organizations will not only educate and advise interest, but also entertain giving a positive vibe to the viewers. Posting on Snapchat would be different each day but some examples are: displaying events, a day at the organization headquarters, interactive contests for “best photo”. Snapchat is your source to get any message you want out there first hand to social media user.
When you take all these steps into account, you will gain control of a strong and efficient Non-profit social media page. Social Media is extremely important in today’s society as has proven to increase interest in all categories.