|28% of nonprofits raise between 26-50% of their annual funds from their year-end ask. The Conductive Education Center of Orlando (CECO) is a nonprofit organization dedicated to helping children with cerebral palsy and other motor disabilities. On November 16, 2017, the nonprofit will hold its annual fundraising event, Night of Dreams, at Full Sail University. It will begin at 6 p.m.
The social event will provide an opportunity to connect with other individuals and businesses in Central Florida that have also contributed to CECO. The Night of Dreams will include an evening of live entertainment, cocktails, and a backlot tour of Full Sail Studios. CECO’s goal in 2017 is to raise $175,000 to support the organization’s students. If locals cannot attend, they have the opportunity to donate online or bid for items in the silent auction.
CECO extends an invitation for those who wish to attend. To register for the 2017 Night of Dreams, please visit http://www.2017nightofdreams.com.
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98% of nonprofits are on Facebook. The truth is: social media can be a powerful tool for nonprofits to connect with their audience. Online platforms make for an excellent opportunity to tell your story, engage with supporters, and shed light on a special cause. Growing a Facebook page takes time and effort but with the right guidance, your organization’s mission will effectively get across to the public. Here are 5 tips that will help you strengthen your social network presence on Facebook.
1. Find Your Voice
Be personal and authentic. Let your nonprofit speak for itself. It doesn’t help if you sound just like the organization next door. Find what makes your organization stand out and own it!
It’s okay to post an inspirational quote if you believe your audience will like it. However, the majority of the time, be original. Post your own images and videos, share original stories or provide a special behind-the-scenes look at your organization.
2. Be Visual
Visuals are always more captivating than text by itself. Posts that include images or videos generate about 80% more engagement than the average post.
Every cause and mission carries thousands of stories to tell. Social media gives supporters a place to share these stories with engaging visuals.
3. Be engaging; create a 2-way dialogue
Get people talking by asking questions in your status updates and personally respond to people who comment on your posts. Your supporters are more likely to comment/post if they know you are listening. Your Facebook strategy should be a two-way conversation – not a platform for merely announcements or to ask for donations.
This allows them to know you care for what they have to say. It should never be a one-way form of communication. Online engagement is all about creating a conversation with your supporters: a 2-way dialogue.
4. Create Facebook Events
Facebook events are effective because they create social proof. When someone confirms their attendance on Facebook, friends see it on their news feeds. This helps spark participation from their peers.
5. Highlight a Donor of the Week or Special Stories
Make your supporters the stars. People love recognition and most importantly, your supporters love knowing their contributions are making an impact on your organization.
Overall, social media is all about developing a connection with those who support your cause. There are just 5 helpful tips to help your Nonprofit Facebook page skyrocket in engagement. Start implementing them today and watch how your organization will begin to flourish!
Adam Pearson, award-winning British actor, spoke at a TED conference in Brighton, UK on March 23, 2017. The presenter addressed the issue of removing disability stigma.
Pearson, born with neurofibromatosis, has been involved in special programs to prevent bullying associated with deformities. Due to his face disfigurement, he has been a victim of persecution of bulling In the TEDx Talk, the actor shares the importance of recognizing how prejudice against disabled individuals has been mostly provoked by the media.
“Disabilities and documentaries historically have not been done well,” said Pearson. “If you look at channel five, these programs start with voiceovers like, ‘Jimmy was born with a shark for an arm’ and Coldplay’s ‘Fix You’ starts playing in the background. That’s not how we want to be portrayed on television.”
Research shows that educational conferences such as TED may protest hostile representations of illness as a way to challenge the stigmas they represent. Pearson strives to change the way promotional videos and ads about disabilities are to be done.
To learn more about how you can help those with disabilities in the Central Florida community and contribute to removing the stigma, please visit Conductive Education Center of Orlando (CECO).