Category Archives: McFarland

Look to Seattle

McFarland says, “The whole country will look better, and be better, for a Seattle effort. (Paragraph 17) (Published October 1905) Summary: McFarland is saying that the United States should use Seattle as an example of how to beautify your city.  Using Seattle’s transformation as an example, other American cities can use the clean-up methods used […]

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We Need to Clean Up the Cities

McFarland says, “In response to Mrs. Fant, it is a good idea; let the Beautiful Americans turn the cameras upon these spots–they should be clean too.” (Paragraph 14) (Published October 1905) Summary: McFarland is referencing a proposal by Mrs. Fant, who said that photos should be taken of spots that needed to be cleaned up […]

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The Country Needs To Be Clean

McFarland says, “The Seattle people have ‘shown’; it is for the rest of the country needing it to do!”  (Paragraph 13) (Published October 1905) Summary: Once again, Seattle is described as the prime example for people in other American cities to follow in terms of their clean up methods.  They have set the standard and […]

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A Direct Talk About Billboards

The Ladies’ Home Journal (1889-1907); Jul 1905; Vol. XXII,, No. 8 pg. 18 This article written by J. Horace Mcfarland refers to the somewhat common practice at the time of advertising for products that some would consider to be unsavory, such as cigars, corsets, or alcohol.  He also argues that not only do the billboards […]

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